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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

The state of association marketing: Doing more with less

Demand Metric, in partnership with HighRoad Solution, just released its The State of Digital Marketing in Associations 2017, which found 76 percent of associations surveyed rank their marketing efforts as somewhat or very effective.

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Gardian of the Month: Tim Berghuis

The Gardian of the Month is Tim Berghuis, accountant for Event Garde

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10 ways to improve transfer of learning

Whether you’re a student or working professional looking to keep your skills current, the importance of being able to transfer what you learn in one context to an entirely new one cannot be overstated. Once you understand how to go about transferring your knowledge to new contexts, however, you could change jobs or even careers and still find ways to apply your prior knowledge to the situations and problems you might face in a new role.

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Bright Idea: Training virtually

In a novel approach, the International Air Transportation Association has brought virtual reality into its training. RampVR is the industry’s first virtual reality training platform for ground operations.

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Meetings are more about talking, less about technology

While future business leaders appreciate the power of technology to enhance knowledge and facilitate life’s simplest tasks, technology shouldn’t overshadow the important role of meetings, finds a new report by Imago Venues.

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Voices and Views: June

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

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