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Gardian of the Month: Scott Oser

Q & A with Scott Oser, founder of Scott Oser Associates. Follow him on Twitter and subscribe to the newsletter, Association Marketing & More, on the website.

Learn: Q: What’s one subject you’d like to learn more about? 
A: I would really like to learn more about digital marketing strategy and implementation. I have already taken some Udemy courses on the subject. I believe digital marketing is powerful today but will be more and more powerful over time. It is therefore a topic I really want to always be on top of. 

Network: Q: How do you help a wallflower, who’s not comfortable networking at a professional event, loosen up?
A: Introduce myself and then introduce them to as many people as I can. If I can help connect them to other people it will allow them to be more comfortable at future events.

Transfer: Q: Mentorship – How do you think mentorship aids in knowledge transfer? 
A: Mentorship is very important when it comes to knowledge transfer because if both parties are committed to the partnership it allows both parties to learn. Typically, the mentor is more experienced than the mentee and by communicating and hearing the needs of the mentee the mentor stays aware of what the more junior people in an industry are focused on. Since the mentor is more experienced and the mentee is looking for knowledge, the mentor is able to share their experience with the mentee and allow them to keep that within an industry. 

Q: Please share with us a resource you can’t live without.
A: The association community and my association colleagues are a resource I cannot live without. I rely on my network for companionship, knowledge, information and laughter. I do not think I could be successful without the generosity of the people in the association world.

Q: Which actor or actress would you most like to meet and why? 
A: Honestly, no one comes to mind. I am not big on following actors and actresses.

Gardian of the Month: Tracy Koenig-Poches

Tracy Koenig-Poches, director of instructional design for Event Garde, is Gardian of the Month.

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Designing impactful instructor-led learning experiences with the millennial in mind

When it comes to offering face-to-face learning experiences, such as a day-long interactive workshop or a 75-minute breakout session at a conference, associations must carefully consider the millennial learner’s needs and expectations.

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Bright Idea: Training to improve customer satisfaction

Understanding the importance of customer satisfaction, the RV Industry Association is introducing a new training institute for technicians.

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Voices and Views: July

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

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Who is Generation Z and how will they impact the future of associations?

Generation Z can be defined as those born between 1997 and 2010. According to the U.S. Census Bureau, Gen Z outnumbers millennials and baby boomers, making up 25 percent of the population.

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What The Tonight Show teaches us about learning

Learners who can’t find the quality education they need to compete within their chosen profession will be forced to select alternative options. Therefore, we need to stop creating and sharing with speakers a laundry list of dos and don’ts. If that were enough for them to create truly transformational experiences, they would have happened by now.

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