Blog FPO

Bright Idea: Not just what, but where

Hoping to draw more attendees to face-to-face meetings, several associations, including ASAE, recently launched a new campaign to encourage more people to travel for conferences and events.

With the help of The Experience Institute, the campaign is based around a recent report, Decision to Attend Study. The institute this week announced Maximizing Attendance, an effort to provide research to the meetings industry and encourage best practices within the sector.

The Decision to Study report highlights the importance of choosing an event destination. One of the factors in choosing whether to attend an event is often where it’s located. Think about it. Would you rather attend an event, even if the education promised is top-notch, in nowhere, Kansas, or New York City?

Also included in the report is a brainstorming checklist and a personality profile template.

“It’s critical for learning, meetings and communication teams to work together and develop new content, experiences and engagement strategies so members are motivated to attend and return to your events,” said ASAE President and CEO John Graham.

The Experience Institute comprises consultants to help organizations reshape learning by providing experiences, not just talking heads and people in seats. The mission is to place students – or attendees – in the driver’s seat, taking into consideration their preferences, which often include location.

“The vision is to maximize attendance by identifying the nuances of each group in order to match attendees to their preferred environment—an environment where they will thrive, talk about it and decide to return,” said Experience Institute Founder Mickey Schaefer.

Voices and Views: December

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

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Associations bring meetings back to Houston

When the Texas Society of Association Executives gathered in Houston in September for the New Ideas Annual Conference, it was the first major event to take place in the city after Hurricane Harvey devastated Southern Texas with historic flooding.

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Engaging Learners: A Guide To Successfully Designing Engaging Learning

Whether you’re ready to initiate this conversation prior to, during or after the holiday season, please accept this newly launched eBook as our holiday gift to you. Born out of our own frustrations, we hope this comprehensive, but approachable resource will help you and your speakers better engage learners in 2018.

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The science of convening

There’s a science to convening, and it stems from the theory that collective brain power is a powerful tool. So what’s a convening? According to Monitor Institute by Deliotte, a convening is a gathering of people who participate in a collective effort and share a common purpose.

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Gardian of the Month: Lowell Aplebaum

Lowell Aplebaum, CEO and Strategy Catalyst, Vista Cova, LLC, is December’s Gardian of the Month.

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The joy in missing out

Many of us get sucked into all the newest trends and fads – including Black Friday and holiday shopping. Who cares about getting a good deal on something you don’t need? That’s not a deal at all; in fact, it is total loss on your pocket book. This holiday, splurge on the things that really do matter like spending time with family and friends or making delicious meals at home.

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