Blog FPO

Bright Idea: Educating all

Understanding the need to educate all its members – whose needs vary by sector – the National Association of Sports Commissions recently launched the Sports Tourism Learning Institute.

The new educational initiative includes courses on a variety of topics: event management, a general and advanced tourism certificate, revenue and funding sources, marketing and communications, social and digital engagement, sales training for destination management organizations, event measurement tools, global event management and programs for sports events owners.

To meet a spectrum of learning needs, content will be offered through a variety of platforms, including certificate programs, boot camps, live and online courses and webinars.

“The Sports Tourism Learning Institute more completely represents our thinking for the new paradigm that positions the leading trade association, NASC, as the premiere education provider for the sports tourism industry in the United States,” said Al Kidd, president and CEO of the NASC. “We will offer wider and deeper content for key players, including sports destinations, sports event owners and industry partners. Our goal is to provide a variety of educational opportunities for all our members and industry professionals.”

Two courses will launch this fall: a live course on social and digital engagement and an online course on effective communication in the sports tourism industry. NASC plans to offer additional programs in 2018.

Prior to STLI, NASC had provided certification for sports events executives, but this membership group only comprises about 14 percent of the entire membership, Kidd told Associations Now. However, the new program offers education and certification opportunities to all members.

The new initiative was inspired by Kidd’s conversations with members, who indicated they wanted more educational content.

“How do we provide short courses of educational development, that educational curriculum, in a wide variety of settings that can meet any budget, anytime, anywhere?” Kidd asked himself.

And thus, STLI was born.

What The Tonight Show teaches us about learning

Learners who can’t find the quality education they need to compete within their chosen profession will be forced to select alternative options. Therefore, we need to stop creating and sharing with speakers a laundry list of dos and don’ts. If that were enough for them to create truly transformational experiences, they would have happened by now.

Read More >

Gardian of the Month: Jenny Hill

Jenny Hill, manager for social communications at Event Garde, is Gardian of the Month.

Read More >

The Gift of ToP : Knowing the Questions not the Answers

The past few years have been ones of tremendous growth for me personally and professionally. As I have been reflecting on the gifts these changes have brought to me, I have of course reflected on my journey with the Technology of Participation (ToP) methods.

Read More >

Bright Idea: Podcast with a purpose

The American Camp Association started its podcast, CampWire, as an extension of the content the organization already produces. That said, podcasts also include timely topics and other new content.

Read More >

Don’t pay your interns? Here’s what you need to know

It’s summer, and for many businesses – associations included – that means internship time. In January, the Department of Labor releases new guidelines to determine whether an intern is considered an employee – and therefore whether they should be paid.

Read More >

Voices and Views: June

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

Read More >