Blog FPO

Universities could help the failing marketing industry

The marketing and advertising industry is suffering from a lack of talented employees.

As such, this week, the Association of National Advertisers announced a new initiative called the Talent Forward Alliance to identify talented professionals and support them in their careers – via professional development and continuing education.

The initiative will foster stronger partnerships with universities and colleges to raise awareness of marketing as a desirable career choice and craft professional development strategies.

The program will use mentoring and campus visits to attract candidates to the field. ANA is launching Pathways 2020, an initiative that aims to build relationships with 1,000 universities, 1,000 professors and 1,000 students by 2020. It includes a speaker program in which advertising industry professionals visit colleges; a fellowship program to encourage college professors to visit ad agencies and marketers; and, for students, a series of internships and immersive fellowships designed to offer real-world experience in the industry.

“Talent is the foundation for our future success and for providing the pathway that will lead to successful brand building, innovation and the advancement of business performance,” ANA CEO Bob Liodice said. “It’s the ANA’s strategic intent to reach out to all constituencies so that we can address this defining issue for our industry. It’s our responsibility to enhance our industry’s most important asset — talent — to energize brand and business growth."

Technology companies offering career alternatives is the largest challenge to recruiting employees, according to the most recent Association of National Advertisers report.

“As an industry, we are falling short in inspiring and preparing our next generation of talent and failing to invest sufficiently in building the capabilities of our current teams,” Liodice said. “The time for immediate and urgent action is now."

Gardian of the Month: Sara Krueger

Sara Krueger, manager of team resources for Event Garde, is Gardian of the Month.

Read More >
By: Vedic Yoga | Sep, 5 2018
Health

How is yoga different from exercise?

There often seems to be a confusion on the exact identity of Yoga. For many people, yoga exists simply as a form of exercise.

Read More >

Bright Idea: Seeking diverse voices

Recognizing the need for more diversity in the industry, the IGDA Foundation – an organization for game developers that strives for inclusivity – recently announced the Speaker Diversity Initiative.

Read More >

Who are today’s learners?

Compiled from several pieces of research from the learning industry, Elucidat says people are overwhelmed and distracted.

Read More >

Voices and Views: September

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

Read More >

How to give your employees the training they want

You want your employees to be evolving— and the quickest way to keep pace with change is to build thoughtful, adaptive employee education into the very fabric of your company.

Read More >