Bright Idea: New look and feel
As you know, Event Garde recently underwent a rebrand to better reflect our mission to help the industry learn, network and transfer.
Now, everything we do is brand aligned, and it seems to be resonating with our colleagues.
Similarly, the Convention Industry Council just launched its new brand. As the result of member input, the organization is now the Events Industry Council, complete with a new logo.
“As a leader in the business of events, the Events Industry Council represents a collaborative industry of innovators and thought leaders who drive our profession forward,” EIC said in a press release.
The word “event,” rather than the word “convention,” better reflects the mission of EIC, as members feel events are more inclusive and modern, the organization said.
The Events Industry Council will continue to host the Certified Meeting Professional program, which drives the education, certification and professionalism of the industry. However, just like EIC, the CMP will have a new look and feel.
“Our industry is an exciting one, and it’s an honor to represent so many strong organizations and professionals with the CMP designation,” said Karen Kotowski, president and CEO, Events Industry Council. “The new look of our CMP logo represents the fresh ideas and quality that each Certified Meeting Professional brings to his/her employer and clients. Our CMP designation is powered by the Events Industry Council, and we are proud to have that clearly displayed in the new look.”
The four signature programs — Sustainability, Industry Insights, Knowledge and Leadership — will continue to represent the key initiatives, assets, services and products for the Events Industry Council.