Blog FPO

Podcast: Accessible Content is Just Good Content

This guest blog post is from the Association Advisor Staff at Naylor Association Solutions.

How well can people with vision impairment navigate your website? Would someone who is color blind be able to grasp everything you convey in your latest brochure? Accessibility isn’t something that’s widely talked about in the tech or association communities, but it’s on the mind of Carmen Collins, senior social media and brand talent manager for Cisco.

Inspired by her experiences working with a broken elbow and then a visually-impaired intern, Carmen has been improving the accessibility of Cisco’s online properties to create a better user experience for everyone, not just people who are already fully-abled. Adding things like captions for video or using cap case (“Cap Case”) for hashtags can make your online content stand out, and your brand appear more caring and purposeful than your competition.

This conversation covered a range of accessible content topics from creating mobile-first content, to managing multiple platforms, to being judicious about your use of emojis. Listen to the podcast to learn how you can easily and gradually make your online content reach more people by making it more accessible.

A Microsite is Your Association’s One-Stop Content Hub

​Your website is one of the most valuable communications tools your association has for reaching members and providing them with need-to-know information. There are times, however, when your association’s content needs to stand alone and serve a specific purpose or audience. Those times call for a microsite. Here are some instances when a microsite can put the proper focus on your content.

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Picture Perfect: Tips for Taking Great Event Photos

​In a sea of hundreds of conference pictures, a good event photo is worth a thousand words. Taking great event photos can seem like a low priority when it comes to looking at your never ending to-do checklist. However, having good photos from your conference or event will provide many uses far after the last attendee has gone home.

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Podcast: Accessible Content is Just Good Content

​How well can people with vision impairment navigate your website? Would someone who is color blind be able to grasp everything you convey in your latest brochure? Accessibility isn’t something that’s widely talked about in the tech or association communities - but it’s on the mind of Carmen Collins. Read more to access the podcast to learn how you can easily and gradually make your online content reach more people by making it more accessible.

Read More >
By: Natalie Topalian | Apr, 21 2020
Social Media

How to Modify Your Social Media Strategy Amidst COVID-19

Aaron Wolowiec and The Image Shoppe’s Rob McCarty, CEO, Zach Guy, Digital Account Manager, and Amanda Morton, Social Media Manager, met to address social media amidst COVID-19. They disucssed appropriate messaging for social channels, organic social posting tips, engagement ideas, and paid social strategy tips and more. Read on to get the highlights of this episode.

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​Meeting? Webinar? Live? Pre-Recorded? ​​Which Virtual Option Do I Choose?

For in-person meetings, we spend time carefully choosing the best delivery method for the desired objectives and outcomes. As you plan out a virtual event, it’s important to have these considerations as well.

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By: Natalie Topalian | Apr, 14 2020
Technology

Pivoting Your SEO & SEM Strategy During the COVID-19 Crisis

Our webinar series, Branding & Marketing Best Practices Amidst COVID-19, continued last week with a discussion from Team TIS CEO Rob McCarty and Digital Account Manager Zach Guy and Event Garde CEO Aaron Wolowiec on search engine optimization (SEO) and search engine marketing (SEM) in the time of COVID-19. Read on to catch the highlights of this discussion.

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