Michigan Section, American Water Works Association

Breathing New Life into a Mature Conference

Breathing New Life into a Mature Conference

"Event Garde helped our volunteers evaluate our Annual Conference from beginning to end, resulting in us developing strategies to create a high-energy, timely and impactful program."
- Bonnifer Ballard, Michigan Section, American Water Works Association
  • Facilitated an in-depth analysis of what was working and what wasn’t.
  • Helped us to clarify who our target audience really is.
  • Offered multiple ideas for new approaches to program planning.

Challenge

MI-AWWA’s Annual Conference and Exhibits had grown stale and the program was barely maintaining attendance numbers. We recognized that we needed to address this in order to remain relevant.

Solution:

Through a methodical process—using data, best practices and Aaron’s wealth of experience—our Conference and Recognition Council created a new approach to program planning.

Finish:

This is the first year of implementation and we’re already seeing results. Marketing is stronger and people are registering earlier.