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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

How does the General Data Protection Regulation affect you?

The General Data Protection Regulation went into effect in May. How does this affect your organization and your efforts to promote programs and educational opportunities?

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Environment Matters: Engaging the Five Senses

Whether you’re leading a full-day strategic planning retreat or a 75-minute breakout session, the environment plays an important role in setting the tone for the meeting. Ignore the environment and you’re affecting both the first impression of your participants and their ability to effectively engage with your content.

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Are your emails getting read?

According to a new report by SendGrid, email unique open rates have gone up, but unique click rates have gone down.

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5 things to consider when selecting and promoting speakers for your event

A well-planned line-up of guest speakers can make an event more memorable and increase attendee satisfaction.

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Again this year, associations struggle with event content

While content remains important, a 2018 report by Omnipress found associations are facing new challenges in communicating and disseminating content as attendees’ expectations are constantly changing.

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Best practices for B2B event marketing

Business agree: Perhaps now more than ever, events are important. At the same time, social media and technology improvements have presented challenges to meeting planners. But the need for education, engagement and networking remains strong.

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