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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

Results-driven Event Marketing for the Discerning Attendee

Results-driven event marketing occurs in three distinct phases: pre-planning, implementation and post-activity. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar.

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Don’t dread the data

The ASAE Foundation recently launched its new program, “ForesightWorks,” which is designed to help members navigate the changing association landscape. The first set of Action Briefs is complimentary for a short time to ASAE members, and cover three topics.

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The state of association marketing: Doing more with less

Demand Metric, in partnership with HighRoad Solution, just released its The State of Digital Marketing in Associations 2017, which found 76 percent of associations surveyed rank their marketing efforts as somewhat or very effective.

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No More Masses for Association Managers

As some of you may know, Event Garde sends a monthly e-newsletter. So every month, I jump into Constant Contact to look at stats.

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New report: Association marketing has a ways to go

​Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis.

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