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Results-driven event marketing occurs in three distinct phases: pre-planning, implementation and post-activity. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar.Read More >
Demand Metric, in partnership with HighRoad Solution, just released its The State of Digital Marketing in Associations 2017, which found 76 percent of associations surveyed rank their marketing efforts as somewhat or very effective.Read More >
Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis.Read More >