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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

Bright Idea: Less is more

Recognizing the dying state of newsletters, the American Association of PAs downsized to a single e-newsletter to deliver news while better engaging its members.

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Best practices for B2B event marketing

Business agree: Perhaps now more than ever, events are important. At the same time, social media and technology improvements have presented challenges to meeting planners. But the need for education, engagement and networking remains strong.

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Results-driven Event Marketing for the Discerning Attendee

Results-driven event marketing occurs in three distinct phases: pre-planning, implementation and post-activity. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar.

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Don’t dread the data

The ASAE Foundation recently launched its new program, “ForesightWorks,” which is designed to help members navigate the changing association landscape. The first set of Action Briefs is complimentary for a short time to ASAE members, and cover three topics.

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The state of association marketing: Doing more with less

Demand Metric, in partnership with HighRoad Solution, just released its The State of Digital Marketing in Associations 2017, which found 76 percent of associations surveyed rank their marketing efforts as somewhat or very effective.

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