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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

Designing impactful instructor-led learning experiences with the millennial in mind

When it comes to offering face-to-face learning experiences, such as a day-long interactive workshop or a 75-minute breakout session at a conference, associations must carefully consider the millennial learner’s needs and expectations.

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Bright Idea: Training to improve customer satisfaction

Understanding the importance of customer satisfaction, the RV Industry Association is introducing a new training institute for technicians.

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Bright Idea: Podcast with a purpose

The American Camp Association started its podcast, CampWire, as an extension of the content the organization already produces. That said, podcasts also include timely topics and other new content.

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Again this year, associations struggle with event content

While content remains important, a 2018 report by Omnipress found associations are facing new challenges in communicating and disseminating content as attendees’ expectations are constantly changing.

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Looking into the future of associations

For the seventh consecutive year, Association Laboratory has completed its Looking Forward series, which captures sentiments from senior association executives for a variety of factors.

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Best practices for B2B event marketing

Business agree: Perhaps now more than ever, events are important. At the same time, social media and technology improvements have presented challenges to meeting planners. But the need for education, engagement and networking remains strong.

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