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The Gardian Blog

The Gardian Blog, featured in Alltop and Association Universe, serves as a rich content library that illuminates topics and issues of importance to the association community, particularly as they relate to professional development.

Voices and Views: May

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

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By: Bucky Dodd | May, 3 2017
LearningMeetings

How Making Ideas Visible Can Transform Your Next Meeting

If you want to transform the way your team learns and connects through meetings, use meetings as a time to show and create together. Visuals in which we have a role creating are a fast track to memory, learning and collaborating.

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Exhibitor Outreach Success

It’s not as easy as it once was to sell out the annual tradeshow. And while there are important considerations, such as creating innovative experiences on the show floor, identifying a compelling value proposition (for both attendees and exhibitors), and deploying an effective marketing and communications plan, following are the most fundamental 10 steps Aaron recommends every organization consider in successful exhibitor outreach.

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Roadblocks to 2017 association strategy

In terms of strategy, governmental relations was one of the five most areas of concern among associations for 2017, according to a recent survey conducted by Association Laboratory Inc.

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Bright Idea: Battling busyness

Hoping to stave off the common response, “I was too busy to renew,” the American Cheese Society uses technology to communicate with their “five-minute members.”

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Content + strategy + technology = effective education

In a recent report, Abila broke down results from its 2016 Member Engagement Study, which found for millennials and Gen Xers, continuing education is one of the top reasons for belonging to an association.

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